News Source: autoblog.com

The outgoing Genesis proved Hyundai was capable of producing a premium car of superior quality, complete with a plush interior, handsome looks and a relatively sporty driving demeanor, all for the sort of cut-rate price the brand built its reputation on. The first Genesis worked wonders for expanding Hyundai's allure, opening it up to all kinds of new car shoppers who previously wouldn't have given its other models a second glance.

This 2015 Genesis has even loftier intentions. Hyundai has placed its crosshairs directly on venerable midsize luxury sedans like the BMW 5 Series, Lexus GS and Cadillac CTS in an effort to further the case that it deserves car shoppers' attention and hard-earned dollars. The Genesis has been radically transformed, both inside and out, in its bid to cement its place as a legitimate alternative to segment leaders wearing more prestigious badges.

Back in November, our own Seyth Miersma got the chance to test an early 2015 Genesis prototype over in Korea, but his seat time was sadly limited. Now that the production model is ready, we've been able to get behind the wheel for several hours of Arizona desert driving, putting the new sedan through a more extensive evaluation.