05:53AM - 30.06.'14
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News Source: autoblog.com
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Completely redesigning a vehicle competing in a fiercely contested segment requires delicately balancing styling, performance, safety, efficiency, innovation, passenger comfort and pricing, while simultaneously not alienating model loyalists. In other words, it's no simple task. Automakers generally follow one of two paths. Some take a conservative approach and choose to raise each bar marginally, in an effort to appease all and estrange none. Others strategically take risks and focus on specific attributes in an attempt to shift perception about their vehicle. With its all-new 2015 Sonata, Hyundai has taken the second approach when overhauling one of its best-selling vehicles. The Korean automaker has executed an impressive number of targeted improvements, yet it's also softened some of its predecessor's qualities in an attempt to demonstrate greater refinement and position its midsize sedan upscale. Whereas the outgoing car successfully aimed to establish itself as a credible contender in the midsize segment, the new model is gunning for customers that might otherwise be seeking entry-level models from luxury automakers. Montgomery, the capital of Alabama, is an unusual locale to launch a completely redesigned vehicle – unless you happen to be Hyundai. The automaker rolled its first new car out of Montgomery's Hyundai Motor Manufacturing Alabama (HMMA) in the southern state in 2005, with its production output hitting 398,000 units in 2013. This year, the plant welcomes assembly of the 2015 Sonata alongside the Elantra, a hot-selling compact sedan that commands 32 percent of its sales. Coming in second place, with 27 percent of the automaker's sales, is the four-door, midsize Sonata sedan. Launched in 1998, the all-new 2015 model is a seventh-generation (Hyundai calls it the LF platform) iteration that made its North American debut at this year's New York Auto Show. Rather than toss us the keys in a hotel parking lot, as is common practice, our host gave us a guided tour of HMMA while arranging to have our test cars waiting at the end of the active line. Eager journalists jumped behind the wheel as the sedans crept along a moving conveyor and then drove them out of the factory door for the obligatory photo opportunity. Following my peers, I vaulted into the sportiest and most vibrant of the six new models (SE, Sport, Limited, Sport 2.0T, Sport 2.0T w/Ultimate, and Eco), a Sport 2.0T sedan painted Urban Sunset with black leather offset with orange piping (the color doesn't translate well in pictures – think metallic rust if you want to paint a mental picture). While the base SE model is actually cheaper than last year's model at $21,960 (including $810 destination), my test car arrives in showrooms with a base price of $29,385 (including destination). It was wearing no options. Hyundai is very proud of its new Fluidic Sculpture 2.0 styling language, which is said to reek of "modern premium," but I'm still a bigger fan of last year's exterior that was at once both more aggressive and youthful. Nevertheless, this fresh, conservative look is decidedly more upmarket and it complements the design of the new Genesis sedan, its recently launched big brother. The new sculpture is also sleeker to the wind, with a drag coefficient of just 0.27 thanks to those carefully crafted panels and a near-full underbody tray to manage airflow. (It's important to note the test car shown here is a Sport model, which features a more aggressive front grille and bumper, side chrome molding and side rocker extensions in addition to a unique rear fascia and quad exhaust outlets.) Despite my need to warm to the exterior, I have far fewer complaints with the interior, which has moved upscale, mimicking many of the design cues of the premium Genesis sedan. Dropping my six-foot, two-inch frame into the supportive sport seats in the 2.0T (which are about twice as comfortable as the flatter seats of non-sport models) reveals a wider center console that gives the occupants a new sense of personal space. There is less dashboard "wrap-around," which adds an impression of openness. By the tape, the new Sonata boasts 106.1 cubic feet of passenger volume and a total interior volume of 122.4 cubic feet, which allows the midsize sedan to be classified as a large car by the EPA. Materials, as well as fit and finish, are impressive for a vehicle in this price range – again, trickle-down from the Genesis – but also required to maintain competitiveness. My Sport model was configured with a meaty flat-bottom steering wheel and textured aluminum trim, which are pleasing to the touch and tasteful (time within a Limited model revealed lamentably fake wood trim that wouldn't fool a kindergartener). In both cases, well-sorted ergonomics meant I wasted no time looking for switchgear. The Sonata's standard equipment level is generous, with all models fitted with full power accessories, remote keyless entry, premium cloth upholstery and 60/40 split-fold rear seats. Optional equipment, mostly bundled into packages, includes leather upholstery, a panoramic glass moonroof, heated rear seats, Xenon headlights, radar-based cruise control with full stop capability and Hyundai's hands-free Smart Trunk, a feature launched on the Genesis sedan. There are no hubcaps in the Sonata lineup, as even the base SE model arrives with 16-inch alloy wheels and 205/65R16 tires (the Sport 2.0T model wears the largest wheel/tire package with 18-inch alloys and 235/45R18 tires). With regards to connectivity, all models come with iPod/USB/AUX inputs, SiriusXM satellite radio and Bluetooth for phones. While the base Sonata lacks a color infotainment display, a five-inch color touchscreen is one model level up with a vibrant eight-inch color display optional. Hyundai is also offering Apple CarPlay integration with certain headunits (late availability) and a 400-watt Infinity premium audio system with next-generation Blue Link telematics. Not leaving safety out of equation, Hyundai set the Insurance Institute for Highway Safety (IIHS) Top Safety Pick+ rating as its target (the Sonata has yet to be officially tested, but the automaker says it's confident it will receive the award). In addition to all of the government-mandated safety gear, the sedan arrives with new standard knee airbags and is offered with optional Lane Departure Warning (LDW), Forward Collision Warning (FCW), Blind Spot Detection (BSD) and Rear Cross-traffic Alert (RCTA). Hyundai plotted out a circuitous route on the outskirts of Montgomery that led across highways and two-lane country roads. The weather was lousy, as downpours spoiled most of the best photo opportunities, but traffic was light and the asphalt unbelievably smooth (the only bump in the road was a deceased armadillo – no kidding). Up until a few years ago, the midsize sedan segment was accustomed to four- and six-cylinder engine offerings, but Hyundai forged a new path for the class in 2009 when it introduced the sixth-generation Sonata with nothing but a range of four-cylinder engines. The company's logic was sound – a lower-displacement turbocharged engine can offer identical power and better efficiency, while the smaller packaging requirements of a four-cylinder allow the firewall to be pushed forward, thereby giving more space to the occupants. Hyundai customers have seemed indifferent about the loss of a six-cylinder option, so the automaker hasn't altered its tune. For the 2015 model year, the Sonata will be offered with three, four-cylinder engines in the new platform (the Hybrid will continue to be offered on the previous-generation platform until 2016). Of the three combustion engines, two are returning to the Sonata after being updated and one is new to the model. |
